The 6th Annual Vacation Rental Data and Revenue Management (DARM) Conference is heading to the Florida panhandle, Dec 2 – 4, 2024, at the Sandestin Hilton.
With a mix of workshops, classes, panel discussions, interviews, and roundtables, this year’s DARM Conference has a record-setting 80 sessions covering the following tracks:
- Foundational Revenue Management
- Advanced Revenue Management
- Data and Reporting
- Marketing and Distribution
- Technology and AI
- Risk and Revenue
- Executive Discussions
2024 DARM Sessions
General Sessions
- 2024 Vacation Rental Performance and 2025 Outlook with Key Data CEO Jason Spenkle
- Vrbo and Expedia Q&A with Tim Rosolio, Vice President of Vacation Rental Partner Success at Expedia Group
- Entering a New Age of Disruption, Q&A with Vered Schwarz, CEO, Guesty
- AI’s Potential Impact on Short-term Rental Management, Q&A with Sam Dundas, Cofounder, Besty AI
- DARM Keynote: Will Guidara, Bestselling Author, Unreasonable Hospitality, “Hospitality Infiltration”
Revenue Management Sessions (In Partnership with RevProf)
Foundational Revenue Management
- DARM Introduction for Revenue Management Mentorship Matchup
- Revenue Management Basics: Introduction to Concepts, Metrics and Data
- Deciphering Trends: Hands-On Masterclass on Interpreting Market and Revenue Data
- Dynamic Pricing in the Age of Disruption: Lessons from Paris 2024 and Beyond
- The Don’ts of Revenue Management: Lessons from the Trenches
- Q&A Workshop: Ask the Revenue Management Experts
- Aligning Interests: Educating Homeowners and Stakeholders on Revenue Strategies
- Crystal Ball: Revenue Management Predictions for 2025
- Vacation Rental Revenue Management vs. Other Industries
- Future-Proof Your Revenue Management Strategies
Advanced Revenue Management
- The Price is Right: The Art of Compression and Event Pricing
- Revenue Management Audit
- Fees Unleashed: Navigating the Impact on Your Vacation Rental Pricing Strategy
- Nontraditional Data Sources
- Dynamic Competitive Sets: The New Benchmark for Performance
- Advanced Revenue Forecasting: The Why and How
- Introduction to New Revenue Management Tools and Features
- Future-Proof Your Revenue Management Strategies
- Revenue Management through Regulations
- The Great Debate: Revenue Managers Debate Popular Strategies
Marketing and Distribution Sessions
- The Future of SEO: How Changes at Google Are Affecting the Vacation Rental Industry
- 2024 Turned PPC on its Head: Adapting to Changes with Google Ads
- Optimizing Listings on Vrbo and Airbnb
- How to Win Legislative Campaigns through Marketing and Data
- Maximizing Online Conversions: Is There Room for More Direct Bookings? Yes!
- 2025 Search: Get Your Property Pages Ready
- Identifying and Communicating Your Authentic Brand Proposition to Guests, Homeowners and Team Members
- The Secret Power of Offline Conversion
- Shifting Social Strategy: Facebook Tactics, TikTok, and Influencers
- Niche Distribution Channels: Often Overlooked Niche Revenue Streams
- Unveiling What Travelers Want: HomeToGo’s 2025 Travel Forecast
Data Sessions
- Own Your Data: Data Privacy and Protection
- Uncover the Power of Property Data and Guest Interactions to Transform Vacation Rental Management
- Regional Data Deep Dive: Mountain Markets
- Regional Data Deep Dive: Pacific Coast
- Regional Data Deep Dive: East Coast
- Regional Data Deep Dive: Southeast Atlantic Beaches
- Regional Data Deep Dive: Gulf Coast Beaches
- Making Market Data the Core of Your Innovation Strategy
- Turn the Lights On: Making Your Business Path Clear with Business Intelligence
- Finding Revenue Streams in the Treasure Trove of Data You’re Already Collecting
- Revenue Managers’ Guide to Effective Reporting: Which Reports, When to Use Them, and How to Create Them
Technology and AI Sessions
- ChatGPT and Gemini: Are Large Language Models Just Hype or the Beginning of a Civilization-Level Change?
- Using Advanced Technology for In-House Guest Communications and Upselling
- Will AI Replace the Most Important Capital in Our Industry?
- 2024 Changes to GA4 and Online Conversion Tracking
- Knowing Your Client KPI’s to Grow Your Brand and Revenue
- 2025 Technology Road Map for the Vacation Rental Industry
- Beyond the Hype, AI Copilots that Maximize Revenue at Scale
- Using AI to Save Time and Increase Operational Efficiency
- Optimize Data Analysis and Reporting Capabilities with Customized Reports
- Standardized Industry API: Are We Close and What Will it Mean?
- Impact of Private Equity on STR/VR Technology Landscape
Risk and Revenue Sessions
- The ESOP Opportunity: Perhaps a Better Exit Strategy
- Reverse Engineering a $10M Exit: A 5-Year Roadmap for Maximizing Your Business Value
- Are You Spending Too Much? Vacation Rental Industry Benchmarking by Budget Line Item
- Unlocking Profit Potential: Insider Strategies for Maximizing Revenue & Minimizing Expenses
- Risk Management in the Age of Changing Weather Patterns
- Bad Stays and Bourbon Chasers: Your Worst Guest Stories
- Leveraging Remote Teams and 24/7 Support to Maximize Revenue and Efficiency
- Safeguarding Revenue: The Essential Role of Travel Protection for Property Managers
- Connecting the Dots: Financial Management for Vacation Rentals
- Data Drives Decisions and Organizational Change: A Case Study with Finger Lakes Premier Properties
- Maximizing Workforce Efficiency: Strategic Approaches to Expense Management
Executive Discussions
Executive Discussions: Interviews, panels and roundtables covering timely topics, capital investments, regulations, evolving market share, supply and demand shifts, and more.
Conference Information
To register, go to vrdarm.com. Registration starts at $1398.
Hotel rates start at $199 at the Hilton Sandestin, Miramar Beach, FL.